CRM Manager
liverpool, england, United Kingdom
CRM Manager
We have an exciting opportunity available for a CRM Manager to join our growing team at Montirex, an outdoor sportswear brand based in Liverpool. We are looking for someone who is data-driven to oversee the ideation, planning and execution of our global CRM strategy. You will work closely with the performance marketing team and report directly to the Head of E-commerce.
Main roles and Responsibilities:
Management of our global CRM strategy across email and SMS in alignment with business objectives.
Executing plans to optimise customer lifetime value, enhance retention and boost acquisition.
Analyse performance data and campaign results to continuously optimise and improve segmentation, messaging, creative, and overall performance.
Conduct testing strategies including A/B tests to continuously improve email campaign and flow/automation performance.
Create highly engaging and personalised email campaigns with an emphasis on testing and learning to optimise future results.
Oversee the development of a customer lifecycle journey, identifying touchpoints, opportunities, and strategies at each stage.
Monitor and report on CRM campaign performance, measuring against KPIs and benchmarks.
Work with trading, product and the wider marketing team on the planning and execution of product launches.
Lead the launch of our customer loyalty scheme.
Requirements, skills and experience:
3+ years’ experience in a CRM role.
Experience using CRM and email marketing platforms and tools (experience using Klaviyo is highly desirable).
Strong ability to analyse data and convert insights into actions.
Knowledge of Google Analytics 4.
Experience using Triple Whale (desirable).
Salary/Package:
Full-time, Permanent.
100% in office.
Competitive Salary.
25 days holidays, your birthday as a holiday plus 8 bank holidays.
40% staff discount.