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CRM Executive

Deeside

Here at Iceland we’re different. We care. We’re not a dull stuffy corporate. We’re one big team. A diverse group of people who get stuck in and work together. If this is how you like to work then please read on.

Purpose of the role:

Support the CRM agenda within marketing at Iceland, continually optimising and evolving our CRM communications to drive online transactions and benefit the broader marketing objective of driving multi-channel transactions through increased loyalty and Lifetime value of customers

Perform day to day email delivery activities including, but not limited to, email campaign development, testing, scheduling, deployment and monitoring of one-time, recurring, triggered and dynamic email campaigns.

Campaign activity focused on, but not limited to, Trade, cross sell and upsell communication

Coordinate with Trade Managers and design resources to procure creative assets.

Coordinate with wider marketing and Trade teams to develop campaigns and share results

Manage relationship with UX and design team to share learning and drive engaging content

Apply knowledge of multiple aspects of email marketing including dynamic program implementation, A/B testing, and general industry trends and metrics.

Apply knowledge of best practice ecommerce

Skills:

Ideally experience in creating CRM communications

Experience with A/B testing

Hands on experience of building and deploying campaigns in a marketing cloud platform ideally email/SMS/Push notifications

Knowledge of CRM best practices and benchmarks

Retail industry preferred although not essential

You need to be results driven and commercially aware

You need to be able to juggle multiple tasks, can work to a plan and work in a fast pace, reactive environment

Experience:

You need to have excellent attention to detail

An excellent communicator with strong verbal and written skills

Key Stakeholder management

Agile and responsive to trading requirements

Comfortable with working under pressure

Specialist skills and knowledge:

Strong understanding of CRM cross sell/upsell techniques - essential

Strong understanding of campaign implementation - essential

A/B testing - essential

Marketing automation tool experience - preferred

Salesforce - Exact Target/Marketing Cloud experience - preferred

Google Analytics - Essential

Excel - Essential

Make a difference to your career, we expect a lot but you’ll get a lot back in return. We will help you grow and develop your career and give you the freedom to show that you really care.

Alongside this we can offer you:

15% discount in Iceland stores

30% discount at Club Individual Restaurants

33 days holiday (including bank holidays)

Pension (NEST)

Free onsite parking

Onsite electric car charging ports

Subsidised staff restaurant and Costa Coffee

Access to savings, discounts and cashback through Reward Gateway

Christmas vouchers

Refer a Friend Scheme

Christmas Savings scheme

Discounted dry cleaning

Long service awards

Apply

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CRM Executive jobs in Deeside

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