Digital Analyst / Senior Digital Analyst

We're hiring for two Digital Analyst positions within a growing Customer & Digital Analytics team for a major UK retailer.

Whether you're an early-career analyst looking to develop your digital analytics skills or an established analyst ready to take on more ownership and stakeholder responsibility, there are opportunities at both levels. These hires are for an established team supporting eCommerce, customer experience, and digital performance.

The company

A large UK retail business investing heavily in data and analytics across customer, digital, and data science functions.

The digital analytics team sits within a wider central analytics capability and works closely with eCommerce, UX, Product, and Marketing teams to understand customer behaviour and improve online performance.

The role

You'll help the business understand how customers interact with its digital platforms and identify opportunities to improve performance across the customer journey.

Typical questions include:

Why is basket value increasing or decreasing?

Which acquisition channels are performing best?

How are customers navigating the website?

Which categories are driving growth?

What impact are website and UX changes having on customer behaviour?

You'll use digital and website analytics data to support decision-making across eCommerce and customer experience teams.

What you'll be doing

Analyse customer and website behaviour data

Use SQL to interrogate large datasets

Work with GA4 and digital performance data

Build and maintain reports and dashboards

Support website optimisation and UX initiatives

Monitor basket value, conversion, customer journeys, and channel performance

Deliver actionable recommendations to stakeholders

Partner with eCommerce, Product, and Digital teams on business-critical projects

For the Senior Digital Analyst role, there will be a much stronger focus on:

Stakeholder management

Insight generation

Commercial recommendations

Driving action from analysis

What they're looking for Digital Analyst

Up to £37,0...