Senior Digital Marketing Analyst - B2B SaaS

Senior Digital Marketing Analyst - B2B SaaSOutside IR35 ContractRemote, UKA contract opportunity for a Senior Digital Marketing Analyst to help transform digital experience and paid campaign performance for a fast-growing B2B SaaS business. The Senior Digital Marketing Analyst will own how performance is measured and understood across the full digital journey, web, paid, content and conversion, turning data into clear insights that shape decisions, improve buyer experience and drive pipeline growth.The Senior Digital Marketing Analyst will own executive dashboards and KPI frameworks, but this is not a traditional reporting role. You'll be embedded with the digital team, genuinely curious about the mechanics of web, campaign and digital strategy, analysing how buyers move through the journey, identifying friction points and high-intent behaviour, and surfacing high-conviction recommendations to scale digital marketing. AI is central to how this role operates, with LLMs and AI-assisted workflows used daily to accelerate analysis, QA and insight generation.The Senior Digital Marketing Analyst will help monitor how the business appears in AI-driven answers and search experiences, and measure the impact of structured content, schema and discoverability efforts, including traffic and engagement sourced from LLMs and answer engines.Senior Digital Marketing Analyst - Key Requirements:Strong B2B experience essential, ideally within a SaaS environment, with experience working with enterprise clients and understanding complex, long B2B sales cyclesStrong hands-on experience with GA4, GTM, HubSpot, Salesforce and BI tools (e.g. Power BI, Tableau, Supermetrics)Strong digital attribution experience, with a clear understanding of how to measure and attribute performance across digital channels and the full customer journeyProven ability to turn complex data into clear insights, recommendations and executive-ready dashboardsExperience auditing and improving tracking and tagging for accurate, scalable data collectionExperience designing and operationalising experimentation and A/B testing programsWorking knowledge of SEO and AI-driven search (AEO/LLMO), with genuine curiosity about digital discoverability trendsComfortable using AI tools (e.g. Claude, ChatGPT) in everyday analytics workStrategic, ownership-oriented mindset, with strong communication skills to influence cross-functionallyThis Senior Digital Marketing Analyst contract offers genuine scope to build the measurement foundation, improve digital attribution and shape digital growth strategy for a fast-growing B2B SaaS business.We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation, or age.JBRP1_UKTJ