Audience Insights Specialist

North Shields

Do you want to be a valued part of the critical infrastructure that serves communities across Europe and beyond? Are you looking for a position in which you can set direction and help shape our company? If so, then you could be the newest addition to our team as Audience Insight Specialist on 6 month fixed term contract.

Be part of the movement – and play your part

About the role

Join us as the Insight Lead for our designated route! You'll be at the forefront of managing stakeholder relationships with flair and efficiency. Your knack for prioritizing workload will ensure our outputs are both effective and timely. Get ready to craft captivating reports that transform data into easily digestible insights and breathe new life into existing reports to elevate their value and usability. This role is your ticket to making a real impact in the world of insights!

You will be responsible for:

Executing research from the initial gathering of requirements, building of surveys and delivering results to provide valuable insights to support campaign and product team.

Interpreting and analysing all available data i.e., reports and research (both internal and external sources) and deliver actionable insights in a clear, visual and concise way.

Supporting insight projects and contribute to key initiatives by producing and presenting relevant, informative, and actionable insight to help drive business decisions.

Full understanding of our passengers, including their travel behaviours, motivations and feelings towards your designated route through being close to the data

Delivering presentations to update on customer satisfaction and net promoter performance and make recommendations for improvements.

Participating in ongoing product development and campaign activities as well as discussions with the different marketing teams to ensure we deliver on customer expectations.

Supporting implementation of tools and strategies to extract and translate raw data into valuable actionable insights.

Supporting analytics tools set up to correct discrepancies and ensure absolute data quality.

About you

We are seeking a candidate with 2/3+ years of experience in marketing and analytics, who is a proactive and motivated team player with strong organizational skills, able to thrive under pressure. The ideal candidate is a self-starter, curious, and ambitious, with excellent communication and presentation abilities. Proficiency in Google Analytics, marketing channel analysis, and data preparation and blending tools (such as Tableau and Power BI) is essential, along with knowledge of attribution modelling and research tools like SurveyMonkey. Familiarity with Brand Awareness & Competitor Analysis tools and a deep understanding of the travel and insights industry are preferred. A degree in Marketing, Analytics, Business, or a related field is advantageous. The successful candidate will demonstrate analytical prowess, organizational acumen, and a passion for problem-solving and delivering results. They must be data literate, capable of generating actionable insights from market research, and adept at building reports to meet stakeholder needs. Strong communication skills are vital to manage stakeholder expectations effectively and deliver output promptly and professionally. Additionally, the candidate should be a proactive self-starter who collaborates effectively with team members to drive proactive and efficient work practices.

We think the strongest teams are built on diversity and inclusivity. Contrasting opinions, varied skills and strong characters bring out the best in us all. And we cannot wait for you to join.

Working at DFDS

Join the movement and grow with us.

Be a valued member of a diverse team at DFDS and help drive change together.

While you’re with us, we want you to develop. At DFDS, we believe that development happens first and foremost through activities in the workplace. We will also offer training courses that can support you in your role, if needed.

Now about what we can give you. You’ll be able to access some fantastic benefits such as:

Life assurance cover

Contributory company pension scheme

Holiday Purchase Scheme

Free ferry travel for up to 4 guests between Dover and Calais / Newcastle and Amsterdam with no limit on trips

Full employee assistance programme including:

Proactive financial, emotional, mental, and physical health care support including face to face counselling, fast 24/7 access to a GP, a second medical opinion and legal support for colleagues and their family.

Huge range of retail discounts from high street and online retailers

Cashback on health care including dental, optical, physiotherapy, prescriptions, specialist consultations and much more.

Access to Thrive, our award-winning Wellbeing platform.

Access to mental health first aid and opportunity to join support webinars with a focus on all areas of positive wellbeing.

Are we a match? Then what are you waiting for? Apply Now.

If you think your personality, skills, experience, and desire match this role, we’d love to hear from you. Please send us your CV as soon as possible, as we’re keen to meet potential candidates on an ongoing basis.

We look forward to hearing from you.