Regional Manager (North)

England, United Kingdom

Regional role, with frequent travel

Mint Velvet began when founders Liz Houghton and Lisa Agar-Rea set out to create an unfailingly chic collection of contemporary, great quality staples and elevated fits that they felt were missing from their wardrobes. Feeling frustrated that they couldn’t find anything they wanted to wear, or the great customer service they craved, they started fusing relaxed comfort with glamourous yet wearable fashion trends. Relaxed Glamour was born.

As collaborative creatives, we take pride in our work, designing with heart and soul. We want to be a force for good and are committed to becoming a more circular and responsible business, from the fabrics we choose to our considered processes. We are an agile and growing business, and we work hard to create an environment which allows for growth and progression, balanced with the support and flexibility needed to meet the challenge of a high-performance culture.

Our leadership teams and founders sit amongst the teams and encourage a culture of balance and passion. MV is a very special place, and our values are anchored by three main pillars: people, planet, and community.

As Regional Development Manager, you will lead your store teams to drive remarkable regional sales performance, inspiring visual excellence and an exceptional MV customer experience. You will work with the Retail Director, the Head of Retail and Visual Excellence, the Head of Retail and Store Transformation and your fellow RDM’s to develop an inspiring long-term retail plan, translating this seamlessly into your region.

Our Values:

With Soul. Courage & Resilience. Passion & Drive. Entrepreneurial Spirit. Collaborative.

The Role:

Customer Focus

Use your regional knowledge to continually identify opportunities to improve the MV service offer, harnessing the ever-expanding data available to better understand the customer shopping experience online and in store

Nurture an environment where all teams put their heart and soul into service and selling happens naturally

Engage with our customers for feedback and inspiration, using direct customer touchpoints to gather actionable qualitative feedback on product, marketing and the brand

Inspire and lead great performance across the Personal Styling service

Be a development expert on selling and service within your region, sharing your expertise generously

Know and share the brand heritage, how it shapes the here and now and influences the future

Visual Excellence

Ensure all stores consistently reflect the visual guidelines, across all store fascia types and leverage strength within your region to inspire and establish visual excellence

Use your visual and commercial knowledge to coach and develop your team to create an inspiring boutique feel

Deliver styling alignment across digital and physical space to ensure a seamless customer experience of the brand

Support the Head of Retail and Visual Excellence to deliver visual updates as and when required

Commerciality

Lead your regional team to achieve remarkable results, where plan is the minimum in sales, stock loss, costs and payroll

Deliver a culture where an Omni Channel mindset is second nature, there is a synergy between the store and digital online experience, which feels like a natural extension of the store experience

Utilise all commercial reports to drive business and develop your team to be confident in making the right commercial decisions for their market

Work with the relevant HQ teams to market profile and maximise stock opportunities by store to drive sales and minimise markdown

Operations & Comms

Deliver operationally efficient stores to maximise commercial performance

Ensure everyone follows Mint Velvet policies and procedures, keeping the team and customers safe

Know and use internal and external experts to help you deliver the best possible results

Manage clear and concise communication channels across your region, where everyone has clarity of expectations and business objectives

Leading the Team

Lead the delivery of the Mint Velvet standards and objectives in your region

Demonstrate strong people leadership, supporting a culture of passion and high performance in the regional retail team

Develop a ‘High Challenge, High Support’ culture across your region, creating an environment where your team will thrive and deliver a successful retail strategy

Lead on key people activity such as recruitment, induction, coaching & development, recognition, performance management and employee relations management

Effectively support new business initiatives and the ongoing development activity within your stores

To join our vibrant and fast-growing business:

You embody the Mint Velvet brand behaviours & values

You demonstrate a clear understanding of the brand’s core customer and their needs in order to deliver an amplified service culture

You have an effortless style and are the ultimate brand ambassador, possessing a genuine love of fashion

You are a true team player, focusing on strong relationship-building and great, open communication with people at all levels, communicating your ideas and suggestions clearly, positively and convincingly

You are adept at flexing your approach and leadership style as needed to get the best out of all of your working relationships

You are proactive and take personal responsibility for continually improving your own performance, driving your personal development

You generate and feedback initiatives and ideas to influence and impact the brand

You are commercially literate and utilise data and information around you to problem solve and take initiative

You love to be organised, consistently meeting deadlines and getting the job done to a high standard

You develop and use your network of contacts to support recruitment and market awareness

You love to be out in stores and your region and actively deliver the MV boutique experience

You embrace change and lead your teams to do the same

You'll be rewarded with:

Competitive starting salary and great career prospects in a fast paced and growing business

25 days holiday plus bank holidays, with an additional day off on (or around) your birthday

Access to Employee Support Programmes – Retail Trust and Smarthealth

Access to Private Medical Insurance

Life Assurance

Discretionary bonus scheme

50% staff discount

2 paid Volunteer Days per year, working with charities that share our mission and values

Bespoke induction support and ongoing development to help you thrive in your new role

Regular feedback sessions with Liz, our CEO and Co-Founder