Performance Marketing Manager
Sunderland
Performance Marketing Manager
In this role you will be responsible for helping to define the strategy, daily management of PPC and paid social campaigns, and reporting to internal stakeholders.
The role will suit someone who is looking for an exciting growth opportunity in a fast-paced environment and is looking to make an immediate impact
You will be required to play a pivotal role in driving customer acquisition, increasing conversion rates, and maximizing marketing efficiency. To help allocate marketing budgets, identify growth opportunities, and improve campaign performance through iterative optimization.
Our ideal candidate is someone who thinks about what the possibilities are across the marketing mix and can offer solutions to meet objectives, requirements, and challenges. Someone who can bring new ideas to the table and is passionate about the Hays Travel brand and its customers. The candidate will be truly immersed in the travel industry, have a passion for travel & understand its complexities.
We are a collaborative team with a strong passion for the work that we deliver.
Key Responsibilities
To drive efficient traffic and sales growth by executing spend and campaigns across key digital performance channels including social, display, PPC & affiliates
Produce daily reporting of KPIs to identify issues and opportunities for growth
Communicate KPIs with key stakeholders
Keep pace with social, search engine and PPC industry trends and developments
Monitor and administer analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance to company KPIs
Monitor and evaluate search results and search performance across the major search channels.
Developing and managing digital prospecting and remarketing campaigns
Managing budgets and campaigns across all digital channels to drive strong return on investment
Implementing A/B testing and conversion rate optimization
Ensuring successful planning, execution, and optimization for key traffic KPIs via paid, organic & own media channels
Identifying and testing new channels to continue to meet or exceed established critical metrics
Implementing marketing automation and lead generation strategies
Working closely with the management to share funnel conversion improvement ideas, feedback & present results
Staying updated with the latest performance marketing trends and technologies
Competencies
You have prior experience in a similar role as well as experience building effective multi-channel marketing strategies, including affiliate marketing, PPC, SEO, social media, and other digital channels
You have solid expertise in campaign and channel analysis and reporting, including Google Analytics experience
You possess excellent analytical skills and leverage data, metrics, analytics, and consumer behaviour trends to drive actionable insights & recommendations
You are a highly goal-oriented individual and have excellent communication skills
You are open-minded, curious, and a strong problem solver
General
To undertake any other duties that may fall into the job criteria
To treat all employees, customers and suppliers with dignity and respect
To live and demonstrate Hays values and our special culture
To conform with all company policies and procedures including Health and Safety
This job description is not intended as an exhaustive list of all duties and responsibilities of the post but simply reflects the key areas involved
Our values
Our SMILE values are embedded in to our company and ensure our teams work strongly together. You and all of our colleagues will ensure that the Hays Travel values are demonstrated at all times.
Supportive
Motivational
Innovative
Loyal
Excellence
What it’s like to work for us?
Whichever location or department you work in, our people are always at the heart of everything we do. We offer a range of training programmes to help you progress personally and professionally, as we know the benefits of promoting and rewarding our hardworking colleagues are extremely important.
Of course, it's not all about work. We’re very sociable and there are always lots of team nights-out and company parties. Plus, there are opportunities to travel abroad on educational trips, and you can also take advantage of our colleague discount when booking your own holidays.
Hays Travel is committed to safeguarding and promoting the welfare of all colleagues. As an accredited employer provider of apprenticeships, we undertake basic checks through the Disclosure and Barring Service (DBS) to ensure the safety of our apprentices for relevant roles.