CRM Executive

Location: London (Hybrid - 3/4 days in office)

Package: £35,000.00 + EMI Equity Share Scheme

About the Opportunity

A rapidly scaling, B Corp certified direct-to-consumer lifestyle brand is looking for a driven CRM Executive to grow revenue, retention, and loyalty across their owned audience. Operating out of a vibrant London office, this business combines premium product design with a strong purpose-driven ethos.

Reporting directly to the Head of Digital, you will lead the email and CRM programme, turning one-time buyers into repeat customers through a data-led lifecycle of campaigns and automated flows. Blending commercial focus with creative flair, you’ll own database segmentation, lifecycle automations, deliverability, and campaign briefing alongside an in-house design team. If you thrive in a fast-moving, high-impact scale-up environment, this is your opportunity to drive retention strategy while holding an equity stake in the business.

Why Join?

• Lead the email/CRM calendar and build lifecycle flows from scratch across welcome, nurture, post-purchase, and win-back sequences.
• Combine performance data analysis with creative input, briefing designers, crafting on-brand copy, and executing light-touch edits.
• Join a certified B Corp that prioritises people and planet, offering EMI share options so you directly share in the financial growth as the brand scales.

What You’ll Do

• Plan and run the email and CRM calendar aligned with trading and marketing events, working closely with E-commerce and Brand teams.
• Create, test, and optimise lifecycle automations (welcome series, post-purchase, win-back, and VIP flows).
• Brief the design team on email creative and make light-touch edits to bring campaigns to life while maintaining on-brand copy.
• Manage database health, segmentation, list hygiene, and deliverability to keep the subscriber base clean and engaged.
• Track, report on, and analyze channel performance, translating retention metrics into actionable commercial strategies.
• Drive subscriber-growth initiatives, improve site sign-up capture, and explore new loyalty/retention opportunities.

What We’re Looking For

• 2–3 years of hands-on experience running an email and CRM programme, ideally within a D2C retail or lifestyle brand.
• Strong commercial instinct focused on revenue, retention, customer lifetime value, and repeat purchase rates.
• Proven experience building, testing, and optimising automated lifecycle flows and segmentation.
• Creative eye with confidence briefing designers, managing copy quality, and making basic campaign edits.
• Hands-on experience with CRM/martech platforms (e.g., Klaviyo), data analytics, and email deliverability best practices.

What’s Included

• EMI Equity Share Options
• Generous Benefits Package (Subsidised Private Healthcare, Gym Allowance, Paid Charity Days, Puppy Leave)
• 28 Days Holiday + Bank Holidays
• Flexible Hybrid Working (3/4 days London office)

Diversity, Equity & Inclusion

We are an equal opportunity employer committed to fostering an inclusive work environment where everyone can thrive, regardless of race, gender, identity, disability, age, or background.