Web Analyst

Web Analyst£30,000 - £34,000Hybrid - Manchester (2x days per week)This is an excellent opportunity for an aspiring Web Analyst to join a growing analytics function where you'll work with GA4, SQL, BigQuery, and CRO initiatives to improve digital performance. You'll gain hands-on exposure to experimentation, stakeholder engagement, and data-driven optimisation within a supportive and collaborative environment. The Company They are a large, established organisation with a strong focus on digital transformation, analytics, and continuous improvement. With a significant online presence and ongoing investment in data capabilities, they are committed to using insight to enhance customer experiences and business performance. Their Data & Insights team plays a key role in shaping digital strategy and driving evidence-based decision-making across the organisation. The Role You will support the web analytics and conversion rate optimisation function, helping stakeholders understand website performance and identify opportunities for improvement.Responsibilities include:

Analyse website performance and user behaviour using GA4

Support A/B testing and experimentation programmes through data analysis and insight generation

Evaluate test outcomes and provide recommendations to improve website performance

Identify optimisation opportunities across digital customer journeys

Query and manipulate data using SQL and BigQuery

Produce reports, dashboards, and actionable insights for stakeholders

Collaborate with digital, marketing, and product teams to support business objectives

Utilise modern analytics and AI tools to enhance analysis and productivity

Your Skills & Experience

Strong working knowledge of GA4

Commercial experience within web analytics or a broader analytics role with exposure to digital data

Good SQL skills and experience working with large datasets

Strong analytical and problem-solving capabilities

Ability to communicate insights clearly to both technical and non-technical stakeholders

Experience translating data into actionable recommendations

Desirable:

Experience with Google Tag Manager (GTM)

Exposure to BigQuery

Knowledge of CRO, experimentation, or w...