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Social Media Executive

Redditch

Job DescriptionCompany OverviewBecause of Alice is a premium British women's clothing brand dedicated to designing timeless, curated quality wardrobe staples, with a commitment to empowering our customers and re-defining how they dress. We are seeking a talented Social Media Executive specialising in Instagram and TikTok with a clear aesthetic eye to elevate our brand presence across these platforms.Position OverviewAs a Social Media Executive specialising in Instagram and TikTok, you will play a pivotal role in shaping and executing BOA’s social media strategy. Your primary focus will be to shoot, edit and post compelling content that aligns with our brand identity, engages our target audience, grows our social platforms and drives brand awareness as well as sales.Key Responsibilities Content CreationDevelop visually stunning and engaging content for Instagram and TikTok, ensuring clear alignment with the brand's aesthetic and core valuesImplement, plan and execute a content calendar that includes regular posts, stories, reels and TikTok’s to maintain a consistent and dynamic presence across our platformsPlatform ManagementMonitor trends and stay updated on platform algorithm changes, ensuring our content remains relevant and optimised for maximum reachUtilise Instagram and TikTok tools effectively to enhance engagement, including but not limited to hashtags, collaborations, and interactive featuresInfluencer & Stylist Relationship ManagementManaging relationships with our influencers and stylists, staying in regular contact with them, managing and processing gifting requests and liaising with creators around key launch periods to arrange gifted product to amplify BOA's reachCommunity EngagementFoster a sense of community by responding to comments, direct messages, and engaging with our audience across both platformsAnalytics & ReportingTrack key performance indicators (KPIs) such as engagement rates, follower growth, and conversion metricsProvide regular reports and insights to the brand team, utilising data to refine strategies and enhance overall performanceCampaign SupportCollaborate with the wider Brand team to seamlessly integrate social media campaigns into the overall marketing strategy via the creation, preparation and management of assetsConceptualise and execute innovative social media campaigns that resonate with our target audienceRequired SkillsIn-depth knowledge of both Instagram and TikTok, including their latest features, trends and algorithmsStrong creative and visual storytelling skills, with a keen eye for aestheticsPrevious experience shooting visual content to a high standard would be desirable Meticulous attention to detail across image, text and videoAbility to write relevant copy in the brand’s tone of voice across multiple platformsExcellent communication and interpersonal skillsAbility to work collaboratively in a fast-paced environmentKnowledge of analytics tools for social media platformsGood time management and the ability to manage your own schedule effectively and adapt where neededEducation and ExperiencePrior experience as a Social Media Executive or similar role is essentialBachelor's degree in Marketing, Communications, or a related field would be desirable but not essential Minimum of 2 years relevant experience in Social Media management or content creationPortfolio showcasing successful Instagram and TikTok campaignsPerks Discretionary bonus25 days holiday + bank holidays + your birthday off WFH 2 days per week35 working hours per week with 1 hour lunch break50% Staff discount Social eventsPension schemeFree on-site parkingFree gym membershipHow to ApplyInterested candidates are invited to submit their CV, portfolio and a cover letter highlighting their relevant experience and creative approach below. Successful candidates may be asked to demonstrate their skillset by partaking in a task for the next round of the recruitment process.Application Deadline14th April 2024Because of Alice is an equal opportunities employer. We encourage candidates from all backgrounds to apply.

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