CRM Manager

Crewe

CRM Manager | Crewe  |  Salary up to £38,000 + Generous Holiday Allowance, Company Pension and Great Discounts

At Ryman we have an incredible role to join our vibrant Marketing Team, this role will sit in the heart of the CRM team.

The Role:

As CRM Manager, you will liaise with key stakeholders across the business to ensure our customers receive relevant, timely and inspiring communications from the brand aimed at driving repeat purchase and long-term loyalty. You will drive the development and implementation of our email strategy across broadcast and automation campaigns to drive sales and engagement with both businesses and consumers.

Role of Department:

The marketing team is responsible for delivering POS and marketing communications in store, advertising, PR and social media activity, creative development, own label packaging, CRM, leaflets & publications, events and other activities to help drive sales both instore and online, engage customers and support the awareness and development of the Ryman brand.

What you will get from us:

A great Team to work with where you can progress and make a difference at all levels

Competitive Salary

Holiday Allowance

Free Parking

Subsidised Canteen

Company Pension scheme

Apprenticeship scheme to continue your development

Generous discount at TPRG and on our amazing benefits hub

Main Duties and Responsibilities:

Manage the email marketing calendar, working with the Senior CRM Manager and the necessary stakeholders to ensure that emails align with the overall customer plan.

Design and implement weekly emails including creating compelling copy, subject lines and design templates and briefing the design studio along with building the emails in our email & customer data platform, Ometria.

Manage the full sign off process for all emails, including Trading sign off, building strong relationships with Trading and eCommerce teams.

Alongside  the Senior CRM Manager, further develop and bring to life the lifecycle/automation campaigns from welcome journeys to post purchase and retention primarily across email, but working with the wider digital team to incorporate other channels into the flows.

Use customer segmentation data to tailor marketing communications, to increase relevancy and frequency of purchase.

Promote a culture of test & learn to drive innovation and utilise the full functionality of our customer data platform.

Create timely, accurate, inspiring and error free customer communications, with a consistent tone of voice, look and feel, which supports our brand objectives.

Be responsible for the analysis of all email campaigns, providing detailed reporting to the business across key KPIs and sharing best practice and recommendations to improve email performance.

Be responsible for managing GDPR requests within the team.

Build strong relationships with teams across the business through credible, fact based discussions, which seek to fulfil overall business objectives.

Support the Senior CRM Manager on delivery of the Ryman Rewards loyalty program

What we would like to see in you?

Experience in an email or campaign role, with a minimum of 2 years' experience, ideally to include lifecycle campaigns and with good knowledge of industry best practice and building segmentation .

A strong creative executer, with excellent copywriting skills and the capability to create compelling customer communications.

Commercially astute, balancing trade driving needs with customer relationships and brand/communication stories.

A dynamic, passionate self-starter who can prioritise their own workload and take full accountability for all aspects of  their role

.Excellent prioritisation skills with the ability to manage multiple projects concurrently.

A team player with a can-do attitude who is willing to go the extra mile to ensure work is completed on time and to the highest standards.

An analytical mind, able to interpret data to help drive decisions and engage across the business.

A confident communicator, who can clearly articulate credible opinions based on facts and challenge key stakeholders, appropriately, at all levels.

The ability to be flexible and work to support the needs of the business including occasional weekend / out of hours working.

The ability to travel to offsite meetings and events

.Experience working in retail eCommerce is preferred.

Experience working with the Ometria email platform and Magento 2  would be an advantage.

Knowledge of Photoshop and basic HTML would be an advantage.

Experience working on direct mail and loyalty schemes would be an advantage

Who we are:

Henry J Ryman, founder of Ryman, opened his first store in London at Great Portland Street in 1893, and there is still a store there today. Ryman is part of Theo Paphitis Retail Group, which comprises Ryman, Robert Dyas, Boux Avenue and the London Graphic Centre.

Ryman is committed to the unlearning of unconscious bias, diversity and inclusion long term, which will remain a key focus for all aspects of our business and operations. From our product production in our supply chain to our extensive workforce, we aim to be transparent in our efforts to become a thriving, diverse and inclusive place to work.

Want to join our team? Apply today for this exciting CRM Manager role