Performance Media Manager

Performance Media Manager (Interim Contract)

Location: West London (2 days per week onsite, 3 days remote)

Rate: £300 - £375 per day (via umbrella)

Contract Length: 5 Months

Start Date: ASAP

Interim Opportunity: Performance Media Manager

We are seeking an experienced Performance Media Manager to join a leading consumer-focused organisation on a 5-month contract . This role is ideal for a hands-on digital media professional who can quickly assess, optimise and scale performance marketing activity while implementing robust audience, attribution and measurement frameworks.

Working within a fast-paced marketing function, you will drive media effectiveness across the full customer journey, leveraging first-party data, advanced targeting techniques and data-led insights to maximise return on media investment.

Key Responsibilities Full-Funnel Media Planning & Optimisation

Plan, execute and optimise integrated media campaigns across digital channels.

Manage performance activity across social, programmatic, video and retail media platforms.

Develop audience-first media strategies that drive measurable commercial outcomes.

Continuously test, learn and optimise campaigns to improve efficiency and performance.

Audience Strategy & Data Management

Build and activate audience segments using first, second and third-party data sources.

Work closely with CRM, analytics and marketing teams to improve audience targeting.

Ensure all audience activation complies with GDPR and data governance requirements.

Attribution & Performance Measurement

Establish and enhance multi-touch attribution methodologies.

Develop measurement frameworks that demonstrate the true impact of marketing activity.

Design and implement test-and-control programmes to validate campaign effectiveness.

Provide actionable recommendations based on campaign and customer journey analysis.

Tracking & Analytics

Manage and optimise tracking infrastructure including:

Pixels and tags

Conver...