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Digital Marketing Executive

Birmingham

Digital Marketing Executive

Birmingham

Up to £34,000

Company Profile

A fabulous opportunity to join a midlands based leading manufacturer and supplier of pioneering heating and cooling solutions. Starting life as a small family business, this organisation now has a global offering with pioneering technology keeping them at the forefront of their sector.

What will you do as Digital Marketing Executive?

Drive lead generation through best digital marketing practices to engage with target audiences

Run content marketing initiatives, creating landing pages, shooting and editing videos and images, liaising with creative agency partners

Manage the social media calendar

Delivery of multi-channel digital campaigns that resonate with customer audiences

Coordinate and collaborate with internal teams and agency partners to produce high-quality content

Utilise tags and conversion tracking to monitor and improve lead journey

Provide deeper insights; showcase lead generation, ROAS and ROI; enhance conversion rates

Track and optimise campaign performance and prepare KPI reports

Optimise website user journey, including reviewing website usage, entrance, drop-offs and bounces to optimise and drive conversion

Manage website updates including publishing new product pages, news, blog, case studies

Coordinate requests for digital marketing support tickets from across the business

What do you need as Digital Marketing Executive?

Experience in a similar B2B digital marketing role is essential

Digital marketing qualification or marketing qualification is desirable

Experience in the manufacturing industry is desirable

Familiarity with Google Analytics (GA4), Google Search Console and Google Tag Manager, LinkedIn Campaign Manager and Google Ads

Working knowledge of social media scheduling tools such as Hootsuite

Familiarity with a CRM, HubSpot, WordPress, Adobe Creative Suite (particularly InDesign, Photoshop, Illustrator and Acrobat)

What’s on offer?

25 days annual leave (plus bank holidays)

Competitive salary

Access to Employee Assistance Program

Pension scheme

Flexible working policy

Free on-site parking

Professional development and training

ID:- 7723

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Digital Marketing Executive jobs in Birmingham

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