Customer Selections Analyst

I'm hiring a Customer Selections & Analytics Consultant for a long-established UK insurance business that's continuing to invest in its customer analytics and marketing capability .

This is a hands-on SQL role focused on campaign targeting and performance analysis , sitting in a team that directly influences how the business engages and retains its customers.

The company

A well-known UK insurer with a long history, now serving a wide range of customers across business, home, motor and pet insurance .

Data is central to how they grow and retain customers, with a strong focus on improving customer value and engagement through smarter targeting and insight .

The role

You'll sit within a team of SQL-driven analysts responsible for:

Building the audiences for marketing campaigns

Ensuring the right customers are targeted at the right time

Analysing campaign performance and driving improvements

This is a true end-to-end CRM analytics role - from selection through to insight.

What you'll be doing

Build customer selections using SQL , based on campaign briefs

Segment audiences to support targeted marketing activity (e.g. cross-sell and retention campaigns)

Work with stakeholders across the business to understand campaign requirements

Analyse campaign performance and provide clear, actionable insight

Present findings back to stakeholders to improve future campaigns

Support the development of dashboards and reporting for campaign evaluation

Help refine targeting approaches through continuous feedback and optimisation

What you bring Must-haves

Strong SQL skills

Experience in campaign selections / CRM / customer analytics

Experience building audiences and segmenting customer data

Experience analysing campaign performance and delivering insights

Ability to work with stakeholders and explain results clearly

Good communication and presentation skills

Nice to have

Experience in ins...