Marketing & Business Development Manager
Newcastle Upon Tyne
Central Employment are delighted to be working a long term client partner, an award-winning and established Law Firm based in central Newcastle. They are seeking a new Marketing & Business Development Manager, to join an expansive and growing centralised team.
Marketing & Business Development Manager profile:
To drive the firm's expansion and revenue growth by strategically identifying and capitalising on new business opportunities. This involves cultivating partnerships, acquiring new clients, retaining and cross selling, and penetrating new markets. The role also includes supporting the Marketing and BD Manager in implementing BD plans, managing new business pipelines, coaching and supporting the legal team, sharing sector knowledge, and collaborating with partners and lawyers to represent the firm externally.
Marketing & Business Development Manager key responsibilities:
• Lead the execution of business development strategies, plans and projects.
• Maximise membership and sponsorship relationships for brand/new business promotion.
• Identify and organise networking, profile-raising and team collaboration opportunities.
• Take the lead on firmwide initiatives and projects in business development, collaborating directly with firm management. This includes delivering progress reports and outcomes to leadership.
• Proactively offer guidance to lawyers on the best practices, strategies, and techniques in business development.
• Identify training needs for lawyers on pitching and sales skills to provide and plan BD training.
• Support Bid Manager and Copywriters in tender/proposal writing.
• Support legal teams in post-win client development and retention.
• Work closely with the events team to manage significant BD events for key clients and prospects.
• Continuously improve brand and personal effectiveness.
• Collaborate effectively across the organisation.
Knowledge / Skills / Experience:
• Knowledge of marketing / BD processes for professional services.
• Understanding of new business/marketing processes, CRM, and emerging technologies.
• Broad-based business experience, including external affairs, marketing, and communications.
• Good understanding of the North East business environment.
• Strong personal network within the North East.
• Personal gravitas and excellent communication skills.
• Track record of representing an organisation and working with media/public speaking.
• Ability to work cross-functionally and excellent writing/project management skills.
• Strong probing, consultative listening/selling, negotiation, and persuasion skills.