Digital Marketing Account Manager (Manchester)

Manchester, England, United Kingdom

Overall Purpose:

As an Account Manager, you will lead seamless communication and successful implementation of digital marketing strategies by bridging clients and internal teams. You’ll take ownership of translating client objectives into actionable plans, cultivate strong relationships, and drive satisfaction within defined budgets, driving the agency’s growth through the delivery of high-quality, client-centric digital marketing solutions.

Key Accountabilities:

Take the initiative to cultivate and nurture strong relationships with key clients

Ensure clients' needs, business goals and objectives are understood

Lead the communication and collaboration between the client and the digital marketing team as the primary point of contact

Conduct research and analysis to gain a comprehensive understanding of the client’s industry landscape and current performance

Ensure realistic project and campaign goals are formulated and agreed upon

Independently develop and present digital marketing strategies and proposals aligned with client objectives

Take ownership of the creation of comprehensive and clear briefs for internal teams, detailing project objectives, KPIs, and requirements

Lead the execution of digital marketing campaigns across various channels

Ensure campaigns are executed within established timelines and budget constraints

Analyse campaign performance metrics, identify areas for improvement and proactively recommend data-driven optimisations to enhance campaign effectiveness

Strategically distribute budgets across diverse digital marketing channels, ensuring optimal utilisation to achieve maximum ROI

Provide clients with regular updates on budget utilisation, showcasing your ability to manage financial aspects with precision and transparency

Take charge of managing the invoicing process and monitoring collections, ensuring timely payments, and handling any discrepancies

Coordinate efforts between clients and the digital marketing teams, fostering a cohesive and efficient collaboration that reflects your leadership capabilities

Foster a collaborative and positive working environment

Address client concerns, showcasing a proactive approach to problem-solving

Demonstrate the ability to independently assess situations, identify root causes, and implement effective solutions

Keep abreast of industry trends, emerging technologies, and changes in digital marketing platforms

Make sure the team and clients are aware of industry changes relevant to their projects

Proactively identify and pursue new client opportunities. Take charge of prospecting, engaging, and nurturing client relationships, showcasing your ability to drive client development initiatives

Take the lead in networking and building connections

Independently represent the company in various forums, events, and client interactions, contributing to the growth of our client base

Skills and attributes required:

Essential:

Solid understanding of digital marketing concepts

Ability to develop digital marketing strategies

Excellence in customer service

Impeccable communication and presentation skills

Experience in a digital agency environment

Ability to independently manage digital marketing projects

Mastery of Microsoft Office Package, especially Excel

Ability to self-learn quickly

Proactive problem-solving attitude

Adaptiveness, positive approach to change

Confidence in working towards financial targets and business development

Knowledge of SEO and various digital search marketing techniques and activities

Native or bilingual level of proficiency in a European language

This job description is not restrictive or definitive in any way and should be regarded as a guideline to the duties required and may be amended in the light of changing circumstances following consultation with the post holder.

At Webcertain, we believe working from the office has important benefits. The office allows for regular in-person interactions with colleagues from your own team and others which help foster deeper professional relationships. Furthermore, our offices provide an invaluable opportunity to acquire comprehensive understanding of our processes and services, which in turn leads to individuals having a greater chance to progress and for innovation to take place across our company.

We are happy to consider flexible working options, including part-time hours wherever this is practically possible. We’re also interested in hearing from candidates with different career experiences including those returning to work following a career break.

Webcertain is an inclusive employer and recognises the value of equality and diversity to change the way we recruit for the better. We welcome all applications regardless of age, disability, gender identity or gender reassignment, marital or civil partnership status, pregnancy or maternity, race (which includes race, colour, nationality, ethnic or national origin and caste) religion or belief, sex, sexual orientation, or educational background. We are proud to be a Disability Confident employer which makes the most of the talents people with disabilities can bring to the workplace.

Whilst your language skills are important to us - your nationality is not and we welcome candidates of all nationalities provided they have the right to live and work in the UK.

To all recruitment agencies: Webcertain does not accept agency resumes. Please do not forward resumes to our recruitment in-box or our employees. Webcertain is not responsible for any fees related to unsolicited resumes.

Benefits and Salary

The salary for this post is from £30,000 per year. The postholder will be placed on the salary scale according to their experience.

Webcertain™ enjoys a very pleasant working environment. The outstanding benefits include:

(Available to all permanent staff after the probation period)

· 24 days holiday plus 8 days bank holiday per year

· 5 sun hours (between March and October)

· ½ day Christmas shopping

· Private Pension scheme contributions

· Private Health and Travel Insurance

· Employee Assistance Programme (advice helpline)

· Free eye test and contribution towards lenses

· Free flu jab

· Structured professional development review scheme

· Recreational space in the office to relax

· Refreshments & healthy snacks

· Free parking

· Located nearby public transport

After one calendar year:

· 2 extra days after one full calendar year of employment