Marketing Executive - Offline Marketing
Barchester’s Central Marketing team have an exciting opportunity for a Marketing Executive to join us. We are looking for an experienced, customer-focussed marketer with plenty of experience in a corporate environment. You will be confident in your ability to represent a large, premium brand, developing campaigns within Barchester’s agreed strategy, and demonstrating a clear return on investment. This role will predominantly focus on our extensive new builds programme, so we are looking for someone with excellent administration skills, particularly in time and budget management, with a clear focus on customer experience. The role will be focussed on offline marketing techniques, so you should be experienced and passionate about print media.This is a permanent position, and we are offering a hybrid working environment, with weekly travel into our head office in Central London.
BENEFITS AND REWARDS:• Competitive starting salary, which is reviewed annually • Discretionary annual bonus• Unlimited access to our generous refer a friend scheme, earning up to £500* per referral• Access to a wide range of retail and leisure discounts at big brands and supermarkets• Free access to medical specialists, who are available for a second opinion if you need it to make a decision with confidence• Confidential and free access to counselling and legal services
REQUIRED EXPERIENCE AND QUALIFICATIONS:• Marketing experience within a corporate environment, with a specific focus on customer experience• History in offline marketing• Ability to clearly demonstrate return on investment through various reporting methods, including excellent knowledge of Excel• Experience in budget and time management• Ability to work on multiple projects simultaneously• Ability to commute into London on a weekly basis
ROLE AND RESPONSIBILITIES:• Source an appropriate name for the new homes and manage the approval internally and with the local authority• Setup the enquiry management process for each home, ensuring a smooth customer journey.• Plan and implement offline marketing campaigns to drive enquiries into each home• Liaise with media, creative, and print agencies, to ensure campaigns are delivered on time and messaging on-brand.• Maintain trackers for each new build home including monitoring spend and schedules• Competitor analysis including presentation of key findings• Work with our signage contractor to produce temporary and permanent signage solutions for each home• Ensure all print messaging is on brand• Support local marketing and community engagement with the provision printed collateral and our web-to-print system• Support with the preparation and delivery of the grand opening event for each new home • Work collaboratively with Barchester’s digital, PR and customer experience teams
As the only healthcare provider to be accredited as one of the best companies to work for in the UK for the last 3 consecutive years, Barchester are dedicated to ensuring that our team are respected and their contribution valued. If you are looking to develop a career with an employer that is supportive and offers progression opportunities, Barchester is an empowering and rewarding place to be.