Marketing Executive
Wellingborough
Marketing Executive
Wellingborough, NN8
Up to £35k per annum
Our Wellingborough based client is looking for a Marketing Executive to join their team in a newly created marketing department and position to take full responsibility for both traditional and digital marketing activities.
This would be a great opportunity for somebody who would like to shape the marketing function in their way and be as creative as required to ensure that marketing has a positive impact on both brand recognition and lead generation.
As the Marketing Executive, you will elevate their online presence and drive digital marketing efforts and play a key role on enhancing their digital marketing strategies, with a keen emphasis on SEO and leveraging Google AdWords to boost online visibility and engagement.
Alongside digital marketing efforts, the business advertise heavily with trade magazines and trade shows annually, so managing the marketing collateral with some design experience would be advantageous.
Day to day responsibilities include:
Develop and implement both digital and traditional marketing plans to attract new customers, retain existing customers and promote the business.
Improve online presence
Email Marketing - creating and executing email campaigns
Manage and set up the necessary social media accounts including Facebook and X - this is an area which needs development
Update and manage website content
Report, monitor, and analyse results to improve performance,
Other ad hoc marketing tasks when required.
Skills and experience required:
A qualification in Marketing, Digital Marketing, or business-related degree
Basic design experience would be useful
Knowledge and experience with SEO and Google Ads
Knowledge of WordPress for web page editing
Experience in Google Analytics, for reporting
Full UK Driving licence