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Senior CRM Manager

Cramlington

£ 50000 - 55000/annum

This is an excellent opportunity to join one of the largest and fastest growing web-print businesses in the UK. The business is very forward-thinking, with a mission to be creative, innovative and to help their customers.

Our client is looking to recruit a Senior CRM Manager. This is key role within their Customer Marketing team where you will be responsible for leading their CRM team, delivering projects that will drive increased loyalty and spend from their existing customer base.

Duties include:

* You will lead the development and management of sophisticated and innovate marketing programmes using all the key customers touchpoints across email, site, SMS and direct mail.

* Leading the delivery, management and ongoing reporting and optimisation of their key lifecycle journeys. This will include onboarding and lapsing journeys as well as upsell, cross sell and reordering journeys among others.

* You will use available data and insights to plan these journeys, taking a test and learn approach with regular reporting along with recommendations for optimisations and improvements.

* You will play a key role in reviewing their market leader rewards programme. You will review the scheme and update it to drive demonstrable value to the business and all their customer segments. This will involve reporting on the success of the programme and be the key driver of long-term strategic changes.

* You will manage their mix of site-wide sales, targeted promoti...

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Senior CRM Manager jobs in Cramlington

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