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Marketing Insights & Communication Manager

Redditch

Our Client is a fast-growing innovative speciality Chemical Distribution and Manufacturing company. They are now seeking a Marketing Insights & Communication Manager . This position will be office based in Redditch, Worcestershire with the opportunity of hybrid working. (Three Days in the office and two days working at home). The position is a full-time permanent role.

Job Purpose

Responsible for the marketing function and overall corporate image and the image of the individual divisions thereof. To cover creation and implementation of all elements of strategy and planning that enhances brand equity and assists the company and its divisions in achieving its objectives.

To plan, develop, implement and measure marketing, communications and public relations activities, both external and internal, delivering measurable projects and campaigns on time, within budget and to a consistently high quality. All activity to have a measured output that is reported on.

To ensure any relevant training is undertaken to keep up to date and continue to optimise the company's marketing expertise and knowledge to support the strategy.

Key Responsibilities

Campaign Strategy

To develop and periodically update marketing strategy tightly aligned with the Vision, Mission and Strategy of the company and the divisions.

To utilise the marketing strategy to create and implement a marketing plan

To develop and manage, in conjunction with Division Managers, an integrated digital marketing plan to support the promotion of each division

To co-ordinate the development of the company website and those of the Divisions in line with brand guidelines and sales strategy requirements

To run effective marketing campaigns which deliver key messages, USPs and brand collateral to the target channels and industry sectors

To position the company as an authority within its specific market and product areas

Best Practice and Organisation

To manage all third party event attendance from conception through to delivery in line with sales strategy priorities

To produce and keep up-to-date a clear set of brand and style guidelines

To co-ordinate, produce and deliver client and staff email newsletters

To ensure your knowledge of the digital marketing industry is kept up to date and relevant by networking/researching/reading blogs and news sources

To freely share knowledge, insight, best practice and ideas relevant to the promotion and marketing of the business

To develop and manage the agency’s use of marketing software and its integration with the CRM system

KPIs and Reporting

To produce clear ROI reporting of all scheduled activity

To develop clear and insightful leads reporting

To design and implement best-in-class tracking of all web activity and leads

Communication

To work collaboratively with a diverse staff team to create and manage cross-organisational, integrated marketing strategies

To work with the MD and Divisions to design a marketing framework

Qualifications and Experience

Educated to degree level in English, Media Studies, Marketing, Communications Studies, Journalism, or an equivalent specialism

Strong marketing experience

Proven success in writing professional web and marketing copy, with the ability to produce compelling and optimised copy while maintaining brand messaging, persuasiveness, and readability

Proven listening, negotiating, and influencing skills

Creative thinker with proven campaign experience

Excellent communications skills, with a solid knowledge of English grammar and the ability to present ideas concisely, both verbally and in writing

Analytical, with the ability to interpret information, news, data and research quickly -and distil the most important/relevant information to inform unique and innovative new content and creation ideas

Blogging experience within the digital sector

Excellent working knowledge of major social media channels

An excellent understanding of the requirements to ensure SEO

Proactive and highly organised, with strong time management and planning skills, meticulous attention to detail and a proven ability to multi-tas

Resilience and proven ability to meet tight deadlines and remain calm under pressure in a fast paced sales environment

Excellent communication skills

In return, our Client is offering a basic salary of c£50,000 per annum (salary is negotiable and dependent on experience) plus benefits.

To apply for the above position, please send your C.V to Lorraine Roger, Director at Atom Recruitment Ltd.

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Marketing Insights & Communication Manager jobs in Redditch

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