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TieTalent

Bournemouth / Global

CRM Manager

Job Description

Overview

Join to apply for the CRM Manager role at TieTalent. We are looking for a CRM Manager with experience in Salesforce Marketing Cloud and/or Pardot.

Responsibilities

  • Develop and deliver a long-term CRM and lead nurturing strategy aligned to company objectives and digital transformation goals.
  • Act as the in-house CRM expert, advising and influencing senior leaders across Sales, Marketing, Digital, and IT.
  • Use data and insights to improve engagement, conversion rates, and customer lifetime value.
  • Run cross-functional workshops and sessions to define CRM needs, customer journeys, and capabilities.
  • Oversee relationships with Salesforce partners to ensure on-time, high-quality delivery.
  • Represent CRM at senior meetings, presenting results, investment cases, and transformation progress.
  • Design and deliver multi-channel journeys (email, SMS, print, retargeting).
  • Introduce personalisation, behavioural triggers, and dynamic content to boost engagement.
  • Maintain a library of reusable, brand-compliant CRM assets.
  • Define and monitor CRM KPIs across acquisition, conversion, retention, and advocacy.
  • Analyse campaign performance and recommend improvements to maximise ROI.
  • Manage the CRM budget and ensure spend is tied to business results.
  • Ensure all CRM activity complies with GDPR, PECR, and internal policies.
  • Work with Data Security to maintain preference centres and privacy policies.
  • Create standardised processes, naming conventions, and documentation for scalability.

Skills & Experience Required

  • Essential:
  • Extensive experience in strategic CRM leadership during large-scale transformations
  • Strong Salesforce Marketing Cloud and Pardot expertise
  • Proven track record managing external partners and agencies
  • Skilled at running senior-level workshops and engaging stakeholders
  • Experience in customer journey mapping, automation, campaign analytics, and GDPR-compliant CRM strategies
  • Strong commercial awareness and budget management skills
  • Preferred:
  • 4–8 years' experience in senior CRM, digital marketing, or customer engagement roles
  • Excellent leadership, communication, and influencing skills

Seniority level

  • Mid-Senior level

Employment type

  • Full-time

Job function

  • Other

Industries

  • Technology, Information and Internet

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