Paid Media Manager
Edinburgh
£ 50000 - 60000/annum + great company benefits
Are you an experienced Paid Media Manager looking for an exciting opportunity in a prestigious legal firm based in Edinburgh? Join our renowned client and take charge of their paid media campaigns to drive growth and visibility.
What you will get in your new role
* Excellent annual salary of £50,000 - £60,000
* 32 days of holiday, increasing with service
* Employer enhanced pension
* Life insurance
* Private healthcare scheme
* Progression and development opportunities
* Discounts on gym membership
Responsibilities in your new role as Paid Media Manager
* Overseeing paid advertising campaigns across multiple platforms, focusing primarily on Google Ads and Bing.
* Monitoring and adjusting keyword bids, daily and monthly budget limits, impression share, quality scores, and other key account metrics.
* Analysing and interpreting website analytics and the performance of PPC initiatives and campaigns.
* Managing campaign expenditures to adhere to budget constraints and estimating monthly costs.
* Conducting research and analysis of competitor advertisements to inform strategic decisions.
* Providing recommendations for keyword opportunities, campaign structure, targeting, and other elements to support lead generation objectives.
* Producing comprehensive weekly and monthly reports that track major metrics and revenue goals.
* Optimising ad copy and landing pages to enhance lead generation ...