Organic Social Media Manager

Birmingham

Location

Hybrid

Why The Works?

We don’t just sell products. We inspire reading, learning, creativity and play. You sell the paint that turns someone into an artist. You provide the book that unleashes an inner author. You supply the games that help bring families together. You give someone the puzzle book that reconnects someone with a late family member’s memory.You never know who someone will become. So with your passion, and our products, you will help ignite the spark in helping people unleash their creativity, find new passions, hobbies, or rekindle fond memories.The unseen possibilities are limitless, and it all starts with you.

Become an Organic Social Media Manager

Our brand is continually moving in the quick space that is retail, we need a vibrant and dynamic social Jedi to join our team and take social to the next level. This exciting role (reporting into the Head of Brand Marketing) will be integral to cutting through the noise and curating content that is “thumb stoppingly” good. We are looking for someone who isn’t afraid to be bold in their ideas, colour outside the lines and bring a fresh new perspective to driving brand fame. Do you have what it takes to be able to turn heads and convert followers into brand champions?

Your Mission

Develop and deliver the organic social media strategy focused on driving brand fame and customer engagement.

Work closely with the Brand Campaign team to build and develop the content strategy, which will be key in bringing the evolution of our brand to life.

Create weekly/monthly social content plans, based on audience insights, key campaigns, range and product launches plus cultural opportunities.

Oversee the management of all social channels driving continuous growth, reach and engagement to achieve forecasted KPI’s (with focus on Instagram, TikTok and Facebook).

Work closely with the wider brand team to ensure all social media activity is aligned with brand campaigns and trading objectives.

Working closely with the Digital Marketing team to ensure consistency and efficiencies across organic and paid platforms.

Develop and manage an influencer and brand ambassador marketing strategy to drive branch reach and engage new communities.

Manage social media budget, ensuring budget is spent effectively, working closely with the Paid Social team to boost best performing content.

Build strong relationships with our agency partners and in house creative time to create rich and engaging content for social media channels.

Working closely with our Buying team to identify opportunities in the trading calendar for supplier and collab opportunities.

Work closely with our retail colleagues to develop local social media initiatives that really tap into our community network.

Lead on analytics, insights and reporting, setting KPIs and sharing performance back to the team and key stakeholders.

Proactively carry out regular competitor analysis.

Share social trends and collaborate on opportunities to react to relevant topical events and trends.

Develop and lead a high performing team.

Skills/Behaviours That Will Set You Apart

Proven experience of developing and implementing an organic social media & influencer strategy with a track record of growing social channels and driving brand engagement.

Deep understanding of social media platforms (especially Facebook, Instagram, Tiktok and Pinterest)

Creative flair, with the ability to deliver a full social media campaign from concept to creation to evaluation.

Excellent stakeholder management, strong communication skills and capable of building and maintain strong relationships.

Passionate about social media and keeping up to date with the latest digital trends.

Self-motivated with strong organisation and planning skills.

Happy to work flexibly and with the ability to multitask in a fast-paced environment.

Analytic mindset with proficiency in measuring and analysing the effectiveness of content and campaigns across platforms.

Previous experience with line management

A retail background is desirable but not essential.

Being a great leader

As a great leader with wonderful people skills, you'll create a team that's more than just co-workers — it's a team.

Inspire and motivate your team in line with our employer brand, values, behaviours and purpose.

Work cross-functionally and collaboratively with other departments.

If something's not quite right, speak up so we can work together to get it right or make it better! - Nobody is too proud for constructive feedback so we all win together!

But let's not forget about the most important part… your team's well-being and aspirations. You'll be their biggest supporter, cheering them on. You'll have amazing everyday conversations with your team, discussing everything from their performance to their wildest career aspirations.

Our PERKS really are ‘The Works’

?? 25% Colleague Discount! - Plus, exclusive Double Discount days!

?? MyWorks - Access exclusive online discounts across hundreds of retailers, holidays, utilities deals, tech and more!

?? Holiday – 33 days including bank holidays.

?? Holiday Purchase - Purchase an additional 5 days

�? Can-Do Academy - Grow your skills and career with instant access to further training and development in areas that interest you.

?? Wagestream - Claim early access to 50% of your wages as you earn them – for when ‘life’ happens!

�? Share Scheme - Unleash your inner Monopoly mogul and own a piece of The Works!

?? 24/7 support for you and your family - Through our partnership with the Retail Trust who provide an Employee Assistance Programme and so much more!

?? Healthcare Cash Plan – To support your everyday healthcare costs

?? And loads more! – Long Service Awards, pension, life assurance, Cycle to Work and optional charity giving.

Our Purpose

To inspire reading. learning, creativity and play - making lives more fulfilled.

Our Values

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